Legal
Privacy policy
Last updated 2026-09-25
Draft - review by qualified counsel required. This template is not legal advice.
Who is responsible
Authentic Power Systems, Inc. (“we”) is the controller of personal data processed through this site. Contact: support@buildselfesteem.com. [COMPANY APPROVAL REQUIRED: registered address, company number, and data-protection contact or representative where required].
Scorecard answers and results
Your ten answers are stored in your browser while you complete the reflection. They are sent to our server once, to calculate your result, and are not stored on the server or linked to you.
Your result (the strongest pattern) is kept in your browser so the result page can show it to you. It is never placed in a web address and is never sent to advertising platforms.
If you request the seven-day plan, we use your result once to choose the plan. Your pattern is stored with your email only if the company has enabled that option, in which case the opt-in form says so explicitly.
Email opt-in
When you request the plan we store your first name, email address, the time and version of your consent, and any campaign source. We use this to send the plan and occasional educational emails. Every email contains an unsubscribe link. Legal basis: consent.
Purchases
Payments are processed by our payment provider [COMPANY APPROVAL REQUIRED: name the provider, e.g. Stripe] on their secure pages. We do not receive or store card numbers. We store your email, the products purchased, the amount, and order identifiers to provide access, send receipts and handle refunds. Legal basis: performance of a contract and legal obligations (accounting).
Member area and reflections
Your progress and any notes you write in the program are stored in your browser. Notes are never sent to our servers, analytics tools, email tools, advertising platforms or AI services. If the company enables progress sync, only the day numbers you have completed are stored with your account.
Analytics and advertising
With your consent we use a product-analytics tool to understand how the site is used (page views and generic funnel steps) and, separately, advertising pixels for generic conversion events (page view, scorecard started or completed, lead, checkout started, purchase).
Advertising platforms never receive your scorecard answers, your pattern, your notes, lesson titles or anything about your emotional state. You can change your choices at any time by clearing this site’s data in your browser.
Automation and email providers
We use an automation service and an email service provider to send the emails you request. [COMPANY APPROVAL REQUIRED: list processors, locations and safeguards for international transfers].
Retention
Lead data is kept until you unsubscribe or ask us to delete it. Order records are kept as long as required by tax and accounting law. [COMPANY APPROVAL REQUIRED: confirm retention periods].
Your rights
Depending on where you live you may have rights to access, correct, delete, restrict or port your data, to object to processing, and to withdraw consent. Contact support@buildselfesteem.com. You may also complain to your local data-protection authority.
Cookies
Essential storage (checkout session, your member cookie, your consent choice, your saved progress) is always on. Measurement and advertising cookies are set only after you accept them in the privacy notice. See the cookie notice for details.